Here’s the deal: every year, around September, we get several panicked phone calls from perfectly nice parents with whom we really would have enjoyed working. They always “meant to get back to us six months ago” when they were originally in our office. Every year three things happen. First, we have to turn several families away. Why? Because we are full! Remember, we strictly limit the number of clients that we take each year and once we have filled up for that year, we do not have the capacity to take on additional families. Second, we may still have space left, but by the time that we get started, we quickly realize that even though we are helping them, we would have saved them thousands more by getting started earlier. Procrastination costs thousands of dollars. Remember, the program includes not just college advice, picking schools, etc., but it also includes tax advice and planning strategies on how to pay for your share of the college costs. Last, the longer you wait, the more likely the student will become fixated with one school or another. That means it will be harder to get them to take a broad look at the total amount of schools including schools that are more financially viable than other schools.